ART DIRECTION, BRAND IDENTITY, ILLUSTRATION, PACKAGING + EDITORIAL
Medicine Mama's Farmacy
SUMMER 2022 — HEALING / VIVID / EXPRESSIVE / MAGICAL
Located in North Carolina, Medicine Mama's Farmacy is a premier purveyor of the highest quality NC-grown CBD products. Born out of the mission to help people seeking alternative medicine, Medicine Mama's Farmacy is a one-stop shop to get the products and knowledge behind the healing properties of CBD. The main challenge was to develop a commercially strong visual identity that steps away from the stereotypical cannabis brand while still communicating the product’s holistic healing properties. The results are elevated and stylish while embodying a calming presence. The magic of mother nature can be seen throughout the ethereal colour palette and elegant icon design.
This project was created under contract for Mayka Marketing.
